Lifecycle / 01
Opportunity
We look for structural problems worth solving and markets where a new company can earn a lasting place.
What it is
The opportunity stage defines the problem before a product or company exists. We study who experiences the problem, how they deal with it today and whether the underlying need is likely to persist.
What happens at this stage
01Observe changes in markets, regulation and technology
02Speak with the people closest to the problem
03Define the unmet need in plain terms
04Decide whether the opportunity merits research
Stage outcome