Lifecycle / 02
Research
We build an informed view of the market, the customer and the conditions a business would need to succeed.
What it is
Research replaces assumption with evidence. The work covers demand, competition, regulation, economics and routes to market. It also identifies what would have to be true for the opportunity to support an enduring company.
What happens at this stage
01Map the market and existing alternatives
02Study customer behaviour and buying decisions
03Test the regulatory and operating context
04Set the questions that validation must answer
Stage outcome