Lifecycle / 03
Validation
We test demand, the proposed answer and the economics before committing to company formation.
What it is
Validation is a sequence of real tests. Interviews, prototypes, pilots and commercial conversations show whether customers will change behaviour and pay. Weak evidence ends the process early.
What happens at this stage
01Test the problem with prospective customers
02Build the smallest useful prototype
03Run pilots or paid trials where possible
04Review demand, unit economics and delivery risk
Stage outcome